Hassan Emilio Kabande Laija, born on June 15, 1999, in Zapopan, Jalisco, Mexico, is known professionally as Peso Pluma. Raised in Guadalajara, Pluma started learning to play the guitar at age 15 by watching YouTube videos. He began writing songs in a diary, using songwriting as a form of therapy to express his feelings. Despite initial ridicule from peers, Pluma persevered and honed his craft.
Early Life and Family Background
Peso Pluma, born and raised in Mexico, hails from a modest family. His parents, both natives of Mexico, instilled in him a profound appreciation for his culture and traditions. Peso Pluma’s father, Hassan Kabande was a guitar master. and his mother Rubi Laija is a TikTok star known for making videos. Hassan Emilio Kabande Laija was born on 15 June 1999, in the municipality of Zapopan. Peso Pluma Parents were born in Mexico.
From a young age, Peso Pluma was exposed to the rich musical heritage of his homeland, which has prominently shaped his artistic expression.
His father, a local musician, played a significant role in his musical education. He introduced Peso Pluma to various instruments and the basics of Mexican folk music. This early exposure laid the foundation for his passion for music. His mother, on the other hand, encouraged his creativity and supported his dreams, ensuring he had the freedom to pursue his musical aspirations.
Initial Music Releases (2020-2021)
Peso Pluma collaborated with his cousin, Roberto “Tito” Laija Garcia, to release two live albums, “Disco en Vivo” and “Disco en Vivo, Vol. 2,” in 2020. These albums featured recordings of performances around Jalisco. His debut studio album, “Ah y Qué?” was released on April 20, 2020, featuring collaborations with artists like El Choforo, Lalo Reyes, and Jorge Morales El Jilguero. In 2021, he released his second studio album, “Efectos Secundarios,” preceded by several singles, further establishing his unique sound.
Breakthrough and Rising Popularity (2022)
In 2022, Peso Pluma’s single “El Belicón,” a collaboration with Raul Vega, went viral and earned significant success, debuting on the Billboard Hot Latin Songs chart. This was followed by the release of the extended play “Sembrando” and the controversial but successful duet “Siempre Pendientes” with Luis R. Conriquez. His collaboration with Natanael Cano on the songs “AMG” and “PRC” further boosted his popularity, both charting on the Billboard Hot 100.
Mainstream Success and Album Release (2023)
Peso Pluma’s collaboration with Eslabon Armado on “Ella Baila Sola” marked a historic achievement, becoming the first regional Mexican song to reach the top 10 of the Billboard Hot 100. This success catapulted Pluma into global recognition. His third studio album, “Génesis,” released in 2023, won the Grammy Award for Best Música Mexicana Album. Pluma’s distinctive style, blending corridos tumbados with elements of Latin urban music, has made him a significant figure in the revival of corridos.
Controversies and Musical Impact
Despite his musical success, Peso Pluma faced controversies, particularly for his song “Siempre Pendientes,” which was criticized for glorifying drug culture. The music video for the song was removed from YouTube due to public outrage. However, Pluma defended himself, stating that he is an artist who writes and performs songs without actual connections to any cartel.
The Influence of His Parents
Peso Pluma often credits his parents for his success. Their support and encouragement have been pivotal in his journey to stardom. The values they taught him, such as hard work, perseverance, and authenticity, are evident in his music and public persona.
His father’s influence is particularly noticeable in Peso Pluma’s mastery of traditional musical styles. These styles resonate throughout his songs, providing a nostalgic yet fresh vibe that appeals to both young and older audiences. Meanwhile, his mother’s nurturing nature fostered his confidence, allowing him to express himself fully through his lyrics and performances.
Artistic Style and Influences
Peso Pluma’s musical style is heavily influenced by regional Mexican music, particularly corridos, blended with Latin urban genres like hip-hop and reggaeton. He cites Ariel Camacho and Valentín Elizalde as his primary influences. Additionally, Pluma draws inspiration from hip-hop artists like Drake, The Weeknd, and Post Malone. His success has often been compared to that of Puerto Rican artist Bad Bunny, whom Pluma also regards as a musical inspiration.
Cultural Impact and Musical Identity
The cultural upbringing Peso Pluma received from his parents has significantly influenced his musical identity. By incorporating elements of traditional Mexican music with modern beats, he has created a unique sound that honors his heritage while appealing to a global audience.
This blend of old and new has not only set Peso Pluma apart from his peers but also sparked a resurgence of interest in regional Mexican music among the youth. His ability to connect with his roots and simultaneously push the boundaries of the genre demonstrates the profound impact his parents have had on his artistic development.
Peso Pluma Net Worth
Peso Pluma’s journey in the music industry began with a passion for music fostered by his parents, Hassan Kabande and Rubi Laija. With their unwavering support, he pursued music with dedication, honing his skills and developing his distinctive style. His breakthrough came with hits that resonated with a wide audience, propelling him into the spotlight.
Sources of Income
- Music Sales and Streaming: The primary source of Peso Pluma’s income is his music. His albums and singles have performed exceptionally well on various music streaming platforms like Spotify, Apple Music, and YouTube. The royalties from these platforms contribute significantly to his net worth.
- Concerts and Tours: Live performances are a major income stream for Peso Pluma. His concerts and tours often sell out, attracting large crowds eager to experience his dynamic performances. These events not only generate substantial revenue but also boost his popularity.
- Merchandise Sales: Peso Pluma has capitalized on his brand by selling merchandise such as clothing, accessories, and memorabilia. These sales add another layer to his income, appealing to his loyal fan base who are eager to show their support.
- Brand Collaborations and Endorsements: As Peso Pluma’s fame has grown, so has his appeal to brands. He has secured endorsements and collaborations with various companies, further enhancing his income. These partnerships often include lucrative deals that significantly boost his net worth.
Estimated Net Worth
As of 2024, Peso Pluma’s net worth is estimated to be around $20 million. This figure reflects his success in the music industry, the revenue from his various income streams, and his smart financial management. His net worth is expected to grow as he continues to release new music, expand his brand, and attract more fans.
Financial Management
Peso Pluma’s financial success can also be attributed to prudent financial management. With the guidance of his family and professional advisors, he has made strategic investments and savings plans. This approach ensures that his wealth is not only growing but also being preserved for future endeavors.
Future Prospects
Looking ahead, Peso Pluma’s career shows no signs of slowing down. With upcoming albums, potential international tours, and new brand collaborations on the horizon, his net worth is likely to increase further. His innovative approach to music and his ability to connect with audiences worldwide position him as a lasting figure in the music industry.
Conclusion: A Tribute to His Roots
Peso Pluma’s journey is a testament to the influence of familial support in nurturing talent. His parents’ roles in his life and career are not just foundational but a continuous source of inspiration for him. As he rises in the music industry, the lessons and values imparted by his parents remain at the core of his identity, both as an artist and as a person.
By staying true to his roots and embracing his cultural heritage, Peso Pluma not only pays homage to his parents but also inspires countless others to follow their dreams. His story is a powerful reminder of the importance of family in the pursuit of success and the preservation of culture through music.
This article celebrates musical talent and the familial bond that fosters and sustains it. Peso Pluma’s parents, through their simple acts of love and support, have contributed to the cultural tapestry of Mexican music, marking their son as a beacon for future generations.
